Traffic lawyer marketing results · Richmond, VA

13 years marketing one traffic firm.

Rating: 5
Author: David A.C. Long

Every performance figure on this website comes from a single engagement: David A.C. Long, Attorney at Law P.C., a traffic and criminal defense practice in Richmond, VA, running continuously since 2013. We publish this one because it is the only legal engagement we have run long enough to show what the approach does over a decade. We do not borrow numbers from other industries to sell this one.

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By Michael Rupe

Founder & SEO Director · Updated Aug 22, 2026

What did 13 years of this produce?

Updated August 2026

Richmond, VA

1,689 ranking keywords, 66 of them in the top ten.That includes the state's main traffic-lawyer searches.

$746K+ in cumulative organic traffic value since 2013.Currently running about $29,407 a month, a 15x return on the monthly spend.

318 AI Overview citations and 162 Map Pack appearances.The firm appears in the AI answer, on the map, and in the organic results for the same searches.

SemrushGoogle Business Profile InsightsGoogle reviewsAvvo

1,689

keywords ranking

Semrush, 2026

$746K+

organic value since 2013

Semrush valuation

15x

monthly return on spend

Traffic value vs. fee

40,000+

clients through the organic pipeline

Since 2013

The numbers, in detail

Search rankings

Total ranking keywords: 1,689
Top 10: 66
Top 20: 97
Monthly organic visitors: 4,956
Monthly traffic value: $29,407

Google Business Profile

January–April 2026

Profile views: 15,611
Phone calls: 837
Website clicks: 939
Total interactions: 2,010
Map Pack appearances: 162

Authority & reputation

AI Overview citations: 318
Google reviews: 752 at 5.0
Avvo five-star reviews: 263
Referring domains: 238
Total backlinks: 739
Engagement length: 13 years

Traffic lawyer marketing, on the page

What the searches actually look like

Numbers in a table are easy to write. These are live Google searches, captured in August 2026, showing the firm in the AI answer, at the top of the map pack, and in the organic results.

Google results for 'virginia traffic lawyer' showing David A.C. Long at the top of the map pack and the firm's site ranking organically — Top of the map pack, with the organic listing on the same page. Captured August 2026.

Google AI Overview naming David Long and citing virginiatrafficlawyer.net — Named inside Google's AI Overview, with the firm's site cited as a source. Captured August 2026.

Google map pack for a Virginia reckless driving search with David A.C. Long at the top — The same position on a charge-specific search. Captured August 2026.

“For over a decade, they've kept my phone ringing and my caseload full. They're incredibly responsive and consistently keep my firm at the top of search results.”

David A.C. Long
Virginia Traffic & Criminal Defense Attorney
virginiatrafficlawyer.net

How to read these numbers

What the engagement shows

The approach compounds. Most of that $746K+ accrued in the later years, not the first two.
One firm can hold the AI answer, the Map Pack, and the organic results simultaneously.
A traffic practice can be built on organic and local search rather than on bought leads.
We keep clients. Thirteen years is the answer to whether the work holds up.

What to expect starting out

These are thirteen-year numbers. A new engagement builds toward them, and the first year is about foundations, not totals.
Retained cases and revenue stay with the firm. We report what we can source, which is rankings, calls, and profile activity.
A denser metro takes longer and costs more. We size that during the market analysis before anyone signs.
This is a traffic and criminal defense engagement. It is the practice area this site is built around.

Questions about these results

Because it is the traffic and criminal defense engagement we have run longest, which makes it the one with real long-term numbers behind it. Savo Group works across a lot of industries and the wider portfolio is at savogroup.com. On this site we quote figures from this engagement and no other, so everything here is from the practice area you are actually in.

These are thirteen-year numbers from a compounding engagement, so read them as the ceiling the approach reaches given time rather than a first-year forecast. A firm starting today in a denser metro sees a longer climb. We model the realistic curve for your specific market during the analysis, before anyone signs anything.

Ranking keyword counts, AI Overview citations, Map Pack appearances, traffic estimates, and traffic value come from Semrush. Profile views, calls, and website clicks come directly from Google Business Profile Insights for the dated window shown. Review counts come from the live Google and Avvo profiles. Every figure on this page is listed with its source at the bottom.

Traffic value is Semrush's estimate of what the firm's organic traffic would cost to buy through Google Ads at current click prices. It is a useful way to size the asset, but it is an estimate and not revenue. The number we would actually judge an engagement on is retained cases, which is a figure only the firm can report.

For a serious prospect in a non-competing market, usually yes. We ask him first, every time. His number is not something we hand out to anyone who fills in a form.

Semrush : 1,689 ranking keywords, 66 in the top ten, 4,956 monthly visitors, $29,407 monthly traffic value, 318 AI Overview citations, 162 Map Pack appearances, 238 referring domains.
Google Business Profile Insights : 15,611 profile views, 837 calls, 939 website clicks, 2,010 total interactions across January–April 2026.
David A.C. Long, Attorney at Law P.C. : the client. Richmond, VA. Engagement began 2013.
Virginia’s Judicial System : court structure and jurisdiction for the state our anchor engagement runs in. Your county and court pages get written against the equivalent for yours.
Google and Avvo review profiles : 752 Google reviews at 5.0, 263 five-star Avvo reviews, read from the live profiles.

See what the same approach would do in your county

We will pull your market's real numbers (volume, click cost, Map Pack competition) and give you an honest read on the ceiling, including whether the county is already taken.

Get your firm's market analysis Call 1.877.362.3077

Family-owned since 1999 · 27 years marketing law firms · Washougal, WA

13 years marketing one traffic firm.

What did 13 years of this produce?