DUI lawyer marketing pricing

Criminal defense marketing cost, in one number.

The program starts around $1,000 a month, depending on the practice areas you want to compete in and how contested your markets are. That one figure covers everything recurring: local SEO, organic SEO, AI search, schema, content, reviews, and profile management. Two things sit outside it. The website build, because it is a project rather than a service, and Google Ads spend, because that money goes to Google. Everything else is in the one figure.

Get a quote for your market Call 1.877.362.3077
Michael Rupe, Founder & SEO Director at Savo Group
Founder & SEO Director ·

What does Traffic Lawyer Marketing charge?

Updated

The recurring program starts at $1,000 a month and scales with the size and competitiveness of your market.Local SEO, organic SEO, AI search, schema, monthly content, review generation, and Google Business Profile management, all in that one number.

Websites start at $3,000, paid up front for a six-month engagement or amortized across twelve.Quoted on page count, mostly how many charge and jurisdiction pages the build needs.

Google Ads management is a flat fee on top of your ad spend, kept visibly separate.The spend goes to Google, so bundling it would hide your real cost per case.

For scale: our longest-running client returns about 15x the monthly fee in organic traffic value.$746K+ cumulative since 2013, per Semrush.

Savo Group pricingSemrushDavid A.C. Long case study

The monthly program

From $1,000 a month

Scales with market size and competition

  • Local SEO & Google Business Profile

    Profile management, categories, posts, Q&A, citation cleanup, Map Pack work.

  • Organic SEO

    Charge pages, jurisdiction pages, technical work, the links between them, and ongoing optimization.

  • AI search optimization

    Extraction formatting, schema graph, source blocks, authorship. Not a separate line.

  • Schema markup

    Full connected graph on every page, maintained as the site grows.

  • Monthly content

    New pages and updates every month, written for your jurisdiction.

  • Review generation

    Request cadence, monitoring, and response drafting. Never billed separately.

  • Reporting

    Monthly, against calls and form fills, with a strategy call.

Billed separately, and why

Two things

Everything else is in the monthly figure

  • Website build

    From $3,000. Pay up front (six-month engagement) or amortize across twelve months (twelve-month engagement).

  • Google Ads management

    A transparent management fee on top of your ad spend. The spend goes to Google, so bundling it would hide what you are actually paying for.

No setup fee, no per-page content charge, no reputation-management line, no schema surcharge. If it recurs, it is in the monthly number.

Criminal defense marketing cost: what is bundled, and what is not

Marketing programs are usually priced one line at a time, and each line reads as reasonable on its own. Here is the same list of work, so you can see what sits inside our monthly number and what sits outside it.

Line item Often billed separately Us
Organic SEO Base retainer Included
Local SEO / Map Pack Add-on Included
Google Business Profile management Add-on Included
Review generation & response Add-on Included
Content, per page or per month Per-unit charge Included
Schema / technical SEO Project fee Included
Reporting dashboard Monthly license Included
Website build Project fee Separate, from $3,000
Google Ads management % of spend Separate, transparent fee

What you should expect, and when

Setting this out plainly is the fastest way to avoid a bad engagement. If these timelines do not work for your practice, a paid-search-only arrangement is probably the more honest fit.

Month 1

Foundation

Audit, profile rebuild, technical fixes, tracking. Little visible movement, and that is expected.

Months 2–3

Map Pack

Local rankings begin to move. First calls attributable to profile work.

Months 3–6

Organic

Charge pages start ranking. Traffic becomes meaningful rather than incidental.

Months 9–12

Compounding

Rankings hold, AI citations appear, cost per case starts falling.

Pricing questions

The program starts around $1,000 a month, depending on the size and competitiveness of your market. That single figure covers local SEO, Google Business Profile management, organic SEO, AI search work, schema, monthly content, review generation, and reporting. Websites and Google Ads are the only two things billed separately, and both for specific reasons.

Because a program priced one line at a time is hard to budget against. SEO, local SEO, content, schema, review generation, and reporting are commonly quoted as six separate items, and the total moves every month. We deliver all of it as one number so the figure you plan around holds still. The work does not separate cleanly anyway. The same charge page has to rank organically, feed the Map Pack, and be extractable by AI.

Because a build is a one-time project with a defined scope, not a recurring service, and pretending otherwise inflates the monthly fee for everyone. Websites start at $3,000 and are quoted on how many charge and jurisdiction pages the build includes. If you would rather not pay it up front, we amortize it across twelve months as part of the program.

Because it is not our money. Ad spend goes to Google. Rolling it into a single number lets an agency quietly take a larger cut when your budget rises, and makes it impossible for you to see your true cost per case. We charge a management fee, you see the spend, and the two stay visibly separate.

Six months if you pay for the website up front, twelve if you amortize it. After the initial term it continues month to month. The term exists because local, organic, and AI search results compound over months rather than weeks: Map Pack movement at three to six months, organic at six to nine, full return around month twelve. A ninety-day engagement does not give the work enough runway to be judged fairly.

We tell you, in the monthly report, rather than waiting for you to notice. If a channel is not producing we move the budget. If the market is genuinely too competitive for the spend, we will say so, ideally during the market analysis before you sign, which is the whole reason we do that analysis first.

Not really, and it is better to be direct about that. Below the starting figure there is not enough hours in the month to do the work properly, and a half-funded program in a competitive county produces nothing while still costing you money. If your market is small enough that $1,000 a month feels heavy, tell us during the analysis. Sometimes the honest answer is that Google Ads alone would serve you better for a while.

What the money buys

SEO for Criminal Defense Lawyers

Rank for the charge-and-city searches that bring retained cases, not price shoppers.

Read more

SEO for DUI Lawyers

Own the DUI searches in your county before the license-suspension clock runs out.

Read more

AI SEO for Criminal Defense Lawyers

Get cited when someone asks ChatGPT, Perplexity, or Google AI who to call.

Read more

Sources & data

  • Savo Group pricing model : bundled recurring program from $1,000 a month, websites from $3,000, ad management billed separately on spend. Family-owned since 1999, 27 years in.
  • Semrush : cost-per-click benchmarks used to size Google Ads budgets during the market analysis.
  • Results : the engagement behind the timeline expectations on this page.

Get a real number for your market

The starting price is a floor, not a quote. Tell us your county and practice mix and we will scope it properly, including telling you if the market does not justify the spend.

Get your firm's market analysis Call 1.877.362.3077

Family-owned since 1999 · 27 years marketing law firms · Washougal, WA

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