Criminal defense attorney website design

Criminal defense attorney website design.

A DUI firm's website has one job: convert a stressed person on a phone, at night, on a bad connection, into a phone call. Everything else is secondary to that. We hand-code static sites with no page builder, no plugin stack, and no database, so the page arrives in under a second, the phone number is unmissable, and every charge page is structured to rank and to be quoted by AI.

Michael Rupe, Founder & SEO Director at Savo Group
Founder & SEO Director ·

What kind of websites does Traffic Lawyer Marketing build?

Updated

We hand-code static sites with no page builder, no plugin stack, and no database, built to load in about a second on a phone.That is where and how a client searches after an arrest, often at night on cellular data.

Websites start at $3,000, quoted on how many charge and jurisdiction pages the build includes.Pay up front and the engagement runs six months, or amortize across twelve. The recurring program is separate, from $1,000 a month.

You own the domain, the content, and the code.No proprietary platform. If the relationship ends you keep a working site, and every charge page stays structured to rank and be quoted.

Google PageSpeed InsightsGoogle Search CentralSavo Group portfolioState bar advertising rules

Under 1s

target load time on a mobile connection

What we build to

0

plugins, databases, or login pages to attack

Static HTML by default

$3,000

starting price, upfront or amortized

Quoted on page count and scope

Yours

who owns the domain, content, and code

No proprietary platform lock-in

DUI lawyer web design

What criminal defense attorney website design has to get right

01

Speed

Static HTML with no plugin layer loads in a fraction of the time a page-builder site takes.That matters most in the exact conditions your clients are in: a phone, cellular data, one bar of signal, and no patience.

02

Conversion

The phone number is persistent, tappable, and impossible to miss on every screen size.Plus a short form that does not demand a life story, and copy that names the client's situation so they know they are in the right place.

03

Indexability

Content is in the HTML, so search engines and AI extractors see it without executing JavaScript.Clean heading hierarchy, real schema, fast crawl. The SEO work has something to stand on instead of fighting the platform.

Law firm website speed

Page-builder law firm sites versus hand-coded

  Typical page-builder build Hand-coded static
Mobile loadFrequently 4–8 secondsAround a second
Assets per pageDozens of CSS and JS filesOne small bundle
Attack surfaceDatabase, login page, plugin CVEsStatic files, nothing to log into
AI extractionContent often behind JavaScriptContent in the served HTML
Ongoing maintenancePlugin and core updates, breakageRebuild and redeploy
Adding a charge pageSlow, and often inconsistentTemplated and consistent

This is not an argument that WordPress is bad. It is an argument that a marketing site which is mostly text should not ship a page-builder runtime to render text.

Bar compliance

Built to your jurisdiction's advertising rules

Most template law firm sites quietly violate at least one advertising rule. Missing advertising labels, prior-result claims without the required disclaimer, testimonials that imply a guarantee, and contact forms that never say a submission does not create an attorney-client relationship.

We build the required disclaimers in from the start, keep case results and testimonials inside what your jurisdiction permits, and flag anything ambiguous for your review before launch rather than after a grievance. Where a rule is unclear we take the conservative reading.

Criminal defense attorney website design questions

Speed, a phone number that is impossible to miss, and a page for every situation. Most post-arrest searching happens on a phone, often at night, by someone who is stressed and not reading carefully. A site that takes six seconds to load on mobile data has already lost that person. A site that buries the phone number in a header menu has lost them at the moment they decided to call.

WordPress itself is fine; the page-builder plugins most law firm sites are built on are the problem. They ship dozens of stylesheets and scripts to render a page that is mostly text, which makes the site slow in exactly the conditions your clients are in: a phone on cellular data. They also generate markup that is harder for AI systems to extract cleanly. We hand-code static HTML instead, which removes the plugin layer, the database, and the login page an attacker would target.

Fast enough that it is not the reason someone leaves. We build to a sub-second load on a typical mobile connection and a PageSpeed score in the high nineties, and we treat regressions as bugs. This is not a vanity metric: Google uses page experience as a ranking input, and more importantly a slow site loses the person who is standing outside a police station with one bar of signal.

Whichever is honest. If the current site is reasonably built and just needs pages, structure, and speed work, we do that. It is cheaper for you, and we say so. If it is a page-builder site that cannot be made fast without gutting it, we tell you that rebuilding costs less than fighting it for two years. We give you the assessment before you commit, not after.

You do, including the domain, the content, and the code. We are not building on a proprietary platform you cannot leave. If the relationship ends, you keep a working site rather than discovering your practice was renting its own web presence.

Websites start at $3,000 and are quoted on scope, mostly how many charge and jurisdiction pages the build includes. You can pay up front, in which case the marketing engagement runs six months, or amortize the build across twelve months as part of the program, in which case the engagement runs twelve. The recurring program itself starts around $1,000 a month depending on the practice areas you want to compete in and how contested your markets are, and is separate from the build.

Yes, and it is easy to get wrong on a template. Required advertising labels, disclaimers about prior results, careful handling of testimonials and case results, and clarity that a contact form does not create an attorney-client relationship. We build to your jurisdiction's rules and flag anything that looks like it needs your review before it goes live.

Sources & data

  • Google PageSpeed Insights : the measurement we build against for load performance and Core Web Vitals.
  • Google Search Central: page experience : how loading performance and mobile usability feed into ranking.
  • Savo Group portfolio : hand-coded static builds across legal and other verticals, including the anchor client's site.
  • State bar advertising rules : govern disclaimers, testimonials, prior-result claims, and contact-form language. Requirements vary by jurisdiction.

Get an honest assessment of your current site

We will test it on a real mobile connection, check whether the content is visible to crawlers and AI extractors, review it against your bar's advertising rules, and tell you whether it needs fixing or replacing.

Family-owned since 1999 · 27 years marketing law firms · Washougal, WA

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