About
A criminal defense marketing agency that takes one firm per county.
Traffic Lawyer Marketing is the traffic, DUI, and criminal defense practice of Savo Group, a family-owned agency that has been doing search marketing since 1999. We are not a lead broker and not a reseller. We build the assets your firm owns: the site, the profile, the rankings, the reviews. And we only do it for one firm in any given county.
Who runs Traffic Lawyer Marketing?
UpdatedTraffic Lawyer Marketing is run by Michael Rupe of Savo Group, family-owned, based in Washougal, Washington, doing SEO since 1999.You work with the person doing the work, not an account manager relaying messages.
We take one traffic, DUI, or criminal defense firm per county, contractually.Two clients in one county would compete for the same three map pack slots, and one would quietly lose.
Our longest legal engagement began in 2013 and still runs, producing 1,689 ranking keywords and 318 AI Overview citations.Every performance figure on this site comes from that engagement rather than from another industry.
27 yrs
doing search marketing
Founded 1999
13 yrs
on our longest legal engagement
Since 2013
1
firm per county, contractually
No exceptions
0
shared or resold leads
You own every asset
Who runs Traffic Lawyer Marketing
Michael Rupe
I have been doing search marketing since before Google Business Profiles existed, and marketing law firms for most of that time. Savo Group is family-owned and I still do the work rather than supervising a production team from a distance. If you hire us, you talk to me.
The reason this site exists separately from the rest of what we do is that traffic and criminal defense work is genuinely different from the personal-injury approach most legal agencies run. The case values are lower, the volume is higher, the client decides in days rather than months, and much of the searching happens at two in the morning from a phone. Marketing that ignores those facts underperforms, regardless of how much is spent on it.
I would rather tell you your market is not worth entering than take a retainer for a program that cannot work. That conversation happens during the market analysis, before anyone signs anything.
At a glance
- Role
- Founder & SEO Director
- Agency
- Savo Group
- Founded
- 1999
- Based
- Washougal, WA
- Serving
- United States
- Program from
- $1,000 a month
How we run a law firm marketing engagement
How we work
One firm per county
The Map Pack has three slots, so two clients in one market would be competing for the same ground. We keep it to one firm per county and put the whole effort behind them.
You own what we build
The site, the domain, the Google profile, the rankings, the reviews. They stay yours, and they keep working whether or not we are still involved.
Numbers from this practice area only
Every figure on this site comes from a traffic and criminal defense engagement, with the source listed. You can check all of it.
Timelines we can actually hold
Profile work moves in four to eight weeks. Organic takes three to six months to move and nine to twelve to mature. We say that up front so the first quarter is not a surprise.
The engagement behind the numbers
13 years with one Virginia firm
David A.C. Long, Attorney at Law P.C. came to us in 2013 and the engagement has run without a break since. It is the source of every performance figure on this website: 1,689 ranking keywords, 318 AI Overview citations, 837 profile calls across a four-month window, and $746K+ in cumulative organic traffic value.
Thirteen years is the honest answer to whether the work holds up. Agencies are easy to hire and easy to leave; the firms that stay are the ones where the numbers kept moving.
Questions about us
Sources & data
- Savo Group : the parent agency. Family-owned, founded 1999, based in Washougal, Washington.
- David A.C. Long, Attorney at Law P.C. : the Richmond, VA engagement behind every figure quoted on this site. Running since 2013.
- Michael Rupe on LinkedIn : professional profile for the author and reviewer of the content on this site.
- Results : the full case study, with each figure listed against its source.
Check whether your county is still open
One call tells you whether we can work together, what your market actually looks like, and whether the numbers justify the spend. If the answer is no, we will say so.
Family-owned since 1999 · 27 years marketing law firms · Washougal, WA