Traffic lawyer marketing & DUI attorney marketing

Traffic lawyer marketing, for one firm per county.

You know where your cases come from. The question is whether you’re the firm that turns up when someone in your county starts looking, and whether the firm across town got there first. We run the Google side of that for one traffic or DUI practice per county, and nobody else in it. If yours is already taken, you’ll hear that on the first call instead of after a proposal.

Get your market analysis Call 1.877.362.3077
Michael Rupe, Founder & SEO Director at Savo Group
Founder & SEO Director ·

We are family-owned, Michael has 27 years of SEO behind him, and we take one firm per county.

What does Savo Group's defense-firm program actually return?

Updated

Most attorneys who call us are already paying someone. They cannot tell what it is producing, the leads that do come in are price shoppers, and a bigger firm is sitting in the map pack where they used to be. Here is what our numbers look like on a real defense practice.

Does it actually produce calls?
837 calls from one client's Google profile in four months. Google Business Profile Insights, January–April 2026
Will my firm show up in AI answers?
318 Google AI Overview citations for that firm. Semrush, 2026
What does it return on the fee?
About 15x monthly, $746K+ in organic value since 2013. 4,956 organic visitors a month
Has it held up over time?
13 years with the same firm, no break. David A.C. Long, Attorney at Law P.C., Richmond, VA
Will you take my competitor too?
No. One firm per county, in the contract. We say so on the first call if yours is taken
What am I paying, and for what?
From $1,000 a month, one invoice. SEO, local, AI search, schema, content, reviews, profile. No per-line add-ons
SemrushGoogle Business Profile InsightsDavid A.C. Long case studySavo Group

1,689

keywords one traffic firm ranks for

David A.C. Long, Richmond VA

318

AI Overview citations that firm earns

Semrush, 2026

837

calls from its Google Business Profile

January–April 2026

13 yrs

that program has run without a break

Since 2013

Traffic, DUI & criminal defense marketing

Same firm, but traffic, DUI, and criminal defense need different marketing

Most of the firms we work with do all three, often the same lawyer on the same day. But a traffic matter is a volume business with a few hundred dollars in it, a DUI runs on a license clock measured in days, and a felony is a months-long decision with real money attached. Same firm, three different sets of searches, pages, and ad structures.

Criminal Defense Attorney Marketing

Charge pages written to your state code, plus the courts and counties you appear in.

See the program

Traffic Lawyer Marketing

Built for volume practices: court coverage first, then the commercial-driver and reckless-driving matters worth more.

See the program

DUI Lawyer Marketing

Built around the license clock, the overnight search pattern, and a page per situation.

See the program

The DUI lawyer marketing program

What the DUI lawyer marketing program covers

We bundle all of the recurring work into one number so you can budget against a figure that holds still. Websites and ad spend stay separate for a reason: one is a build with a defined scope, and the other is money that goes to Google.

SEO for Criminal Defense Lawyers

Rank for the charge-and-city searches that bring retained cases, not price shoppers.

SEO for DUI Lawyers

Own the DUI searches in your county before the license-suspension clock runs out.

AI SEO for Criminal Defense Lawyers

Get cited when someone asks ChatGPT, Perplexity, or Google AI who to call.

Local SEO for Criminal Defense Lawyers

Win the three-firm Map Pack that takes most of the phone calls.

Google Ads for Criminal Defense Lawyers

Buy the arrest-week searches while the organic work compounds underneath.

Criminal Defense Attorney Website Design

Hand-coded, fast, and built so the charge pages can actually rank.

Traffic lawyer marketing results

A client in the AI answer and the map pack

This is a live Google search for Virginia traffic lawyers. Our client is named in the AI Overview at the top, and his site is one of the sources Google drew the answer from.

top traffic lawyers in virginia
Google AI Overview for 'top traffic lawyers in virginia' naming David Long and citing virginiatrafficlawyer.net
Named in Google's AI Overview, with virginiatrafficlawyer.net cited as a source. Captured August 2026.

Traffic law marketing experience

13 years, one traffic firm, one market

We have run this program for a traffic and criminal defense firm continuously since 2013. Every ranking number on this site comes from that engagement. We do not quote results we did not earn.

“For over a decade, they've kept my phone ringing and my caseload full. They're incredibly responsive and consistently keep my firm at the top of search results.”
David A.C. Long, Virginia Traffic & Criminal Defense Attorney
See the full case study Check if your county is open

1,689

keywords ranking

318

AI Overview citations

162

Map Pack appearances

$746K+

organic value since 2013

virginiatrafficlawyer.net
Website of David A.C. Long, Attorney at Law P.C., the Virginia traffic and criminal defense firm whose search program Savo Group has run since 2013
David A.C. Long, Attorney at Law P.C., Richmond, VA. We have run the search program for this firm since 2013.

Our traffic lawyer marketing process

From first call to a full calendar

  1. 1

    Market analysis

    We pull the actual search volume, cost per click, and Map Pack competition for your county and tell you whether the market justifies the spend. If your county is already taken by another client, you find out here.

  2. 2

    Foundation

    Google Business Profile rebuilt properly, website audited or replaced, schema and call tracking in place, review generation switched on. This is the month where nothing looks like it is happening and everything is.

  3. 3

    Charge pages

    A page per charge and per court, written against the statutes that actually apply in your jurisdiction. This layer is what earns the organic rankings and the AI citations, and it is the slowest part to build.

  4. 4

    Ads, if you want volume now

    Google Ads run alongside the organic build so the phone rings while the slow work matures. Optional, separate fee, and we will tell you if your market is too expensive to be worth it.

  5. 5

    Monthly reporting on calls

    You get calls, form fills, and where they came from. Not impressions, and not a rankings chart with no revenue attached. If a channel is not producing we say so and move the budget.

  6. 6

    Compound

    Rankings, reviews, and citations build on each other. The firms we have run longest are the ones where this is cheapest per case, because the asset is already built.

The questions attorneys actually ask

We run the client-acquisition side of a traffic, DUI, or criminal defense practice: the Google Business Profile that decides whether you appear in the Map Pack, the website and charge-specific pages that rank organically, the content that gets your firm cited when someone asks an AI assistant who to call, and the Google Ads that cover the gap while the organic work compounds. One program, one monthly invoice, starting at $1,000 a month depending on the practice areas you want to compete in and how contested your markets are.

No. We take one firm per county. If we are already running a program in your county we will tell you on the first call rather than sell you something that competes with a client we already have. It is the reason we can put real effort into ranking a single firm instead of splitting the same keywords between two.

The program is national. We apply it market by market, and the inputs that change are local: which courts hear the cases, what a click costs in your metro, how many firms are already bidding, and how strong the incumbent Map Pack is. Tell us your county and we will scope the engagement against what is actually happening there, whether or not we have worked in that market before.

Google Business Profile work usually moves first, inside four to eight weeks. Organic rankings on charge-and-city searches take three to six months to move meaningfully and nine to twelve to mature. Google Ads produce calls in the first week if you want volume immediately. We report monthly against calls and form fills, not impressions.

Most legal marketing agencies are built around personal injury, where a single case can be worth six figures and the math tolerates a lot of waste. Traffic and DUI work differently: lower value per case, much higher volume, a far shorter decision window, and a client who is often searching at eleven at night from a phone. The pages, the ad structure, and the review cadence have to be built for that, not adapted from personal-injury work.

The program starts around $1,000 a month, depending on the size and competitiveness of your market. Local SEO, organic SEO, AI search work, schema, monthly content, review generation, and Google Business Profile management are all inside that one number. Websites are separate and start at $3,000, paid up front or amortized across twelve months. Google Ads management is a separate transparent fee because the ad spend goes to Google, not to us.

Savo Group is family-owned and has been doing this since 1999. You work with the people doing the work, not an account manager relaying messages to a production team. Our longest-running traffic law engagement started in 2013 and is still running.

Sources & data

  • David A.C. Long, Attorney at Law P.C. : the Richmond, VA traffic firm behind every ranking figure on this page. Engagement began in 2013.
  • Google Business Profile Insights : 837 calls, 939 website clicks, and 15,611 profile views across January–April 2026.
  • Semrush : 1,689 ranking keywords, 318 AI Overview citations, and 162 Map Pack appearances for the same domain.
  • Virginia Code § 18.2-266, driving under the influence : the statute behind the DUI pages in our anchor engagement. Every state has its own, and yours is what your charge pages get written against.
  • Savo Group : the parent agency. Family-owned, founded 1999, based in Washougal, Washington.

Find out what your county is worth

Tell us where you practice. We will pull the real search volume, what a click costs, who currently owns the Map Pack, and whether the county is still open, then say plainly whether the numbers justify the spend.

Get your firm's market analysis Call 1.877.362.3077

Family-owned since 1999 · 27 years marketing law firms · Washougal, WA

Latest from the blog

All posts
Choosing an agency·10 min read

How to Choose a DUI Lawyer Marketing Agency

Practice growth·7 min read

Reckless Driving: The Bridge From Traffic to Criminal Defense

Pricing·9 min read

What DUI Lawyer Marketing Actually Costs in 2026

Book a 15-minute call